When it comes to luxury fashion, Yves Saint Laurent and Saint Laurent are two names that come up often. However, there is a distinction between these two names that can be confusing. So, what is the difference between Yves Saint Laurent and Saint Laurent? Let's decipher the history and evolution of this iconic fashion house.
The story of Yves Saint Laurent
Founded in 1961 by Yves Saint Laurent and Pierre Bergé , the Yves Saint Laurent brand has revolutionized the world of fashion with avant-garde and timeless creations. Among its most iconic pieces, we find:
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The women's tuxedo (1966) , a daring piece that redefined the feminine wardrobe.
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The Saharan jacket (1968) , symbol of a free and sensual fashion.
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The Mondrian dress (1965) , inspired by the famous Dutch painter.
Yves Saint Laurent thus became a pillar of French fashion, combining elegance, audacity and sophistication .
The rebranding to "Saint Laurent Paris"
In 2012 , under the artistic direction of Hedi Slimane , the house underwent a major strategic change. Yves Saint Laurent became Saint Laurent Paris , marking a desire to modernize the brand's image. This change was accompanied by several developments:
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A more rock, minimalist and contemporary style.
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A redesign of the logo, removing “Yves” to keep only “Saint Laurent”.
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A return to the inspirations of the 70s, with pieces with fitted cuts and grunge and vintage influences.
Despite this transformation, the iconic "YSL" logo is still used for some accessories, including handbags, shoes and perfumes .
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Yves Saint Laurent vs Saint Laurent: What should we remember?
| Criteria | Yves Saint Laurent | Saint Laurent |
|---|---|---|
| Full name | Yves Saint Laurent | Saint Laurent Paris |
| Year of creation | 1961 | 2012 (rebranding) |
| Style | Classic, haute couture | Rock, minimalist, modern |
| Logo used | YSL (accessories, perfumes) | Saint Laurent (ready-to-wear) |
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