When we talk about Ralph Lauren, we immediately think of its iconic polo player logo and its timeless style that combines elegance and casualness. But one question often comes up: is Ralph Lauren a luxury brand?
Ralph Lauren: between premium and luxury
Ralph Lauren holds a special place in the world of fashion. Founded in 1967, the American brand offers a wide range of clothing from casual chic to more exclusive pieces.
There are several lines:
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Polo Ralph Lauren : The most accessible, with premium positioning.
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Ralph Lauren Purple Label : The most premium line, designed with luxurious materials and exceptional craftsmanship.
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Ralph Lauren Collection : Aimed at a demanding clientele, with elegant and sophisticated pieces.
So, although Ralph Lauren offers luxury products, it remains above all a premium brand with a lifestyle approach.
What defines a luxury brand?
A luxury brand is generally distinguished by:
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Exclusivity : Limited production and selective distribution.
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Know-how : Use of rare materials and artisanal manufacturing.
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Image and prestige : A strong story and communication focused on the elite.
Ralph Lauren ticks several of these boxes, but with its wide distribution and accessible positioning in some ranges, it is closer to the premium segment than pure luxury.
Ralph Lauren and his stylistic heritage
What makes Ralph Lauren strong is its timeless style inspired by American classicism. Pieces like the Ralph Lauren Harrington jacket embody this heritage by combining elegance and functionality. Versatile, it adapts equally well to casual looks as to more formal outfits.
👉 Discover our selection of Ralph Lauren Harrington jackets available on Le Saptuaire .
Conclusion: Ralph Lauren, luxury or not?
In short, Ralph Lauren is a premium brand with high-end collections that flirt with luxury. Its DNA is based on refined style and undeniable quality, but it does not have the exclusivity and rarity of traditional luxury houses like Hermès or Louis Vuitton.
If you're looking for authentic Ralph Lauren pieces at discounted prices, explore our collection at Le Saptuaire and embrace uncompromising chic style!
